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Snapchat Usage Statistics: How People Use the Platform When it comes to usage, Snapchat gets almost as much attention as Instagram, although less than Facebook.

  • Despite competition from both Instagram and TikTok, it remains the social platform of choice for Generation Z.

  • Users also share photos and videos as well as stories about their day on the platform.

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They spend an average of 30 minutes using the app and create 3 billion Snaps on a daily basis.

  • It also introduced 24-hour Stories in 2013, which inspired Instagram to develop their own Stories feature.

  • And if it continues to adapt to its users' needs, we should expect to see continued growth for the platform.




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