During the 1980s, little attention was paid to design aesthetic of computers and peripherals to it.
Poulton also designed d2's graphics, literature, packaging, trade fair booths, and the two électronique d2 logos.
Joel Kamerman and Scott Phillips negotiated the deal between Apple Computer and La Cie.
By 1995 LaCie had won awards for industrial design for every external storage product they introduced.
By 1990, the company had outgrown its small beginnings and moved to new 900 square meter premises in rue Watt, also in Paris.